X (Twitter) advertising services
X (Twitter) advertising services that join the conversation.
We plan, launch and manage X (formerly Twitter) ad campaigns for businesses in the US, UK, Canada and Australia. We target by keywords, interests and audiences, and track what happens from click to enquiry.
- Keyword and interest targeting
- Clear click-to-lead tracking
- Free audit first
A clear message, written for a fast-moving feed.
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Honest about where X fits.
X tends to work best when your audience cares about what is happening now: launches, events, news and topical conversations. It is usually weaker for highly visual or purely local offers. We tell you before you spend.
X ad formats we manage, and when to use them
X offers several ad formats. We choose them by your goal, audience and budget.
Promoted ads
Standard feed ads in image, video, carousel or text form. The most common starting point.
Vertical video ads
Full-screen, sound-on video for people who watch on mobile.
X Amplify
Video placed beside premium publisher content, for brand reach.
Dynamic Product Ads
Catalogue ads that retarget shoppers or show products to new customers.
Collection Ads
One hero image with product thumbnails linking to several pages.
Website and App Cards
Extra click-through formats that add a link and call to action to your post.
Premium placements such as Takeovers and X Live exist for larger brand campaigns. We will say if they make sense for you.
How we target on X
Reach people who post, search or engage with the topics your customers care about.
Use interest categories and audiences similar to followers of relevant accounts.
Retarget website visitors and use customer lists, where tracking and policy allow.
Targeting options change over time. We confirm what is available in your account during the audit.
How we run your X campaigns
A clear process from first call to ongoing optimisation, with reporting you can read.
Creative tested before scalingBusiness consultation
We learn your goals, your audience and what a result is worth to you.
Fit and audience research
We check whether X suits your offer and which topics, keywords and audiences to test.
Strategy and creative plan
Formats, messages and budgets planned around your goal.
Setup and tracking
Campaigns, pixel and conversion events built and tested before launch.
Testing and optimisation
We test copy, creative and audiences, then improve what the data shows.
Reporting
Plain-English reports on clicks, leads and cost per result.
What is included in our X advertising services
Everything needed to plan, launch and improve X campaigns that lead to results.
- 01
Strategy and campaign setup
Goals, audiences, formats and budgets mapped before anything launches.
- 02
Audience and keyword targeting
Keywords, interests, look-alikes and retargeting lists chosen and refined.
- 03
Ad copy and creative guidance
Short, clear messages and visuals written for a fast-moving feed.
- 04
A/B testing and optimisation
Copy, creative and audiences tested, with budget moved to what works.
- 05
Tracking, analytics and reporting
Pixel, conversion events and GA4 so clicks connect to leads.
What X ads can do for your goals
Pick the goal first. The format and targeting follow.
Awareness
Get a launch, offer or brand in front of a relevant audience.
Website traffic
Send interested people to a page built for one action.
Leads and sign-ups
Collect enquiries, registrations and demo requests.
Event promotion
Promote webinars, conferences and live moments.
Industries X advertising can suit
- Technology and software
- Startups and launches
- Events and conferences
- Media and publishing
- eCommerce and retail
- Sports and entertainment
- Education and training
- Professional services
- Travel and tourism
- Consumer apps
- Hospitality
- Marketing agencies
We run Google Ads for businesses in the United States, United Kingdom, Canada, Australia and the UAE, and set up each campaign for the local market, including language, currency and targeting.
What affects the cost of X advertising
Your ad budget goes to X. Our management fee is quoted after a free audit.
Your ad spend
Set by an auction. You choose the budget, and cost depends on your audience, objective, competition and ad quality.
Our management fee
Quoted after your free audit, based on the size of the account, the markets and your goals.
Creative and tracking
Creative and conversion tracking needs are scoped in the plan we put in front of you.
Services that work with X ads
Questions about X (Twitter) advertising
What are X (Twitter) advertising services?
We plan, launch and manage paid campaigns on X, the platform formerly known as Twitter. That covers strategy, audience targeting, ad copy and creative guidance, tracking, testing and reporting. Twitter ads and X ads are the same thing.
How much do X ads cost?
You set the budget and X charges it through an auction, so cost depends on your audience, objective, competition and ad quality. Our management fee is quoted after a free audit and call.
Is advertising on X worth it for my business?
It depends on your audience. X tends to suit launches, events, news and topical or tech conversations, and is usually weaker for highly visual or purely local offers. We tell you honestly during the audit if another channel would work better.
What targeting options can you use on X?
Typically keywords, interests, look-alikes of relevant accounts, and your own audiences such as website visitors and customer lists. Available options change over time, so we confirm them in your account first.
Which X ad formats work best?
Promoted ads in image, video or carousel form are the usual starting point, and vertical video suits mobile viewers. The right mix depends on your goal, and we test to find what performs for you.
How do you track results from X ads?
We set up X conversion tracking, GA4 and tagged links, so clicks can be connected to leads or sales. Attribution is never perfect, and we explain what the numbers can and cannot tell you.
Do I need to supply the creative?
We guide the copy and creative direction and write the ad text. If you need new images or video produced, that is scoped separately in your quote.
How long does it take for X ads to be approved?
X reviews ads against its advertising policies before they run, and review time varies. We submit campaigns early and allow for the review, so a delay does not hold up your launch date.
Ready to put your message into the conversation?
Book a free audit and call. We will review your goals and any existing account, then send a clear written quote.