Amazon PPC management services
Amazon PPC management services that grow sales.
We plan, launch and manage Amazon advertising for sellers and brands in the US, UK, Canada and Australia, with a focus on profitable sales rather than ad spend.
- Profit-focused: ACoS and TACoS
- Search term and keyword control
- Free account audit first
- Impressions
- Clicks
- Orders
Spend where it earns, cut where it does not.
Amazon PPC is easy to start and easy to waste money on. We build campaigns around your margins, find the searches that bring buyers, and cut the ones that do not.
- Campaigns built around your margins and goals
- Search terms reviewed regularly, with negatives added
- Listing checked, because ads cannot fix a weak listing
Amazon ad types we manage, and what each does
Most accounts start with Sponsored Products and add the others as the account matures.
Sponsored Products
Cost-per-click ads for individual product listings, shown in shopping results and on product pages.
Best for: sales and discoverySponsored Brands
Headline ads that show your logo and several products, helping shoppers discover your brand.
Best for: brand and rangeSponsored Display
Ads that reach shoppers on and off Amazon, including people who viewed your products.
Best for: retargeting and defenceOther options, such as Amazon DSP, exist for larger brand campaigns. We will say if they make sense for you.
How we keep Amazon PPC profitable
Know your numbers
We work out your break-even ACoS from your margins, and track TACoS so ad spend is judged against total sales.
Control the traffic
Keyword research, match types, product targeting and negative keywords keep spend on searches that convert.
Fix what ads cannot
Title, images, price and reviews decide whether a click becomes an order. We flag listing problems early.
Listing and creative work, such as images and A+ content, is scoped separately in your quote.
How we run your Amazon PPC
A clear process from first call to ongoing optimisation, with reporting you can read.
Margins set before bidsAccount and listing audit
We review your account, listings, keywords and past ad data.
Goals and margins
We set targets from your margins, such as break-even ACoS.
Campaign structure and research
Keyword and product-targeting research, then a clean campaign structure.
Launch
Budgets, bids and match types set, with tracking checked.
Weekly optimisation
Search terms, bids and negative keywords reviewed and improved.
Reporting
Plain-English reports on sales, ACoS, TACoS and what we changed.
What is included in our Amazon PPC management
Everything needed to plan, launch and improve profitable Amazon advertising.
- 01
Account audit and strategy
Goals, margins, catalogue priorities and budgets mapped before anything changes.
- 02
Keyword and targeting research
Keyword, competitor and product-targeting research for your category.
- 03
Campaign build
Sponsored Products, Sponsored Brands and Sponsored Display set up with a clear structure.
- 04
Ongoing optimisation
Bids, budgets, search terms and negative keywords reviewed and improved.
- 05
Reporting and advice
ACoS, TACoS and sales reporting, with practical advice on listings and pricing.
What Amazon PPC can do for your goals
Pick the goal first. The campaign structure follows.
Launch products
Get new listings in front of shoppers and gather early data.
Grow sales
Scale the products and searches that return a profit.
Reduce wasted spend
Cut search terms and targets that spend without selling.
Protect your brand
Defend your own listings and brand searches from competitors.
Who Amazon PPC management is for
- Private label sellers
- FBA sellers
- FBM sellers
- Brand owners
- New product launches
- Established sellers
- Home and kitchen
- Beauty and personal care
- Pet supplies
- Sports and outdoors
- Toys and games
- Office products
We run Google Ads for businesses in the United States, United Kingdom, Canada, Australia and the UAE, and set up each campaign for the local market, including language, currency and targeting.
What affects the cost of Amazon PPC
Your ad budget goes to Amazon. Our management fee is agreed with you up front.
Your ad spend
Cost-per-click, set by an auction. You choose budgets and bids, and the cost depends on your category and competition.
Our management fee
Quoted after your free audit, based on the size of the account, the number of products and your goals.
Listings and creative
Listing optimisation, images and A+ content are scoped in the plan we put in front of you.
Guides that answer common questions
Questions about Amazon PPC
What is Amazon PPC and how does it work?
Amazon PPC (pay-per-click) means you pay when a shopper clicks one of your sponsored ads. You choose products, keywords or targets and set bids and budgets. Ads appear in shopping results and on product pages, and we manage that setup and ongoing optimisation.
How much does Amazon PPC cost?
You set the budget and Amazon charges per click through an auction, so cost depends on your category, competition and bids. Our management fee is agreed up front after a free account audit.
What is a good ACoS?
It depends on your margins. Your break-even ACoS is roughly your profit margin before ad costs, so spending above that loses money on each sale unless you are deliberately investing in a launch. We set targets from your numbers, not a universal figure.
What is the difference between ACoS and TACoS?
ACoS compares ad spend with ad-attributed sales. TACoS compares ad spend with your total sales, including organic. TACoS helps show whether advertising is building your wider business, so we track both.
Which Amazon ad type should I start with?
Most sellers start with Sponsored Products, because it promotes individual listings in shopping results and on product pages. Sponsored Brands and Sponsored Display are usually added once the basics are working.
Can PPC fix a weak product listing?
No. Ads bring shoppers to your listing, but title, images, price and reviews decide whether they buy. We flag listing problems early, and listing or creative work is scoped separately.
What access do you need, and how will I see results?
We work through the access you grant in your account, so you never share your password. You receive regular reports showing sales, ACoS, TACoS and the changes we made.
How long does it take for Amazon PPC to work?
There is no fixed timeline. Campaigns need time to collect click and sales data before patterns are clear, and the speed depends on your category, competition, listing quality, price and budget. We review early data, adjust bids and targeting, and report what we see, without promising a set result by a set date.
Ready to make your Amazon advertising profitable?
Book a free audit and call. We will review your goals and any existing account, then send a clear written quote.