LinkedIn advertising services
LinkedIn advertising services that reach B2B decision makers.
We plan, launch and manage LinkedIn campaigns for B2B businesses in the US, UK, Canada and Australia. We target by job title, industry and company size, and track which leads turn into real conversations.
- B2B audience targeting
- Lead quality tracked
- Free audit first
Reach the people who sign the contracts.
LinkedIn lets you aim ads at people by their professional details. We build the right audience, match it with a message that fits, and track which leads turn into real conversations.
- Target by job title, industry and company size
- Capture leads in the feed or on your own page
- Review lead quality with you, not just lead volume
LinkedIn ad formats we manage, and what each is best for
Different formats suit different stages of a B2B buying journey. Availability can vary by account, objective and region.
Our B2B funnel: Reach, Engage, Convert
Put your name in front of the right accounts with video, Thought Leader and single image ads.
Share useful content such as guides and case material, and retarget people who watched or visited.
Capture enquiries with Lead Gen Forms, conversation ads or a landing page built for one action.
The mix depends on your sales cycle and offer. We agree it with you after the audit.
How we run your LinkedIn campaigns
A clear process from first call to ongoing optimisation, with reporting you can read.
Lead quality reviewed with youBusiness consultation
We learn your offer, your ideal customers and what a qualified lead is worth.
Audience definition
We define job titles, industries, company sizes and any target accounts.
Strategy and creative plan
Formats, messages and offers planned for each stage of the funnel.
Setup and tracking
Campaigns, LinkedIn tracking and conversion events built and tested before launch.
Continuous optimisation
We review audiences, creative and cost per lead, then improve what the data shows.
Reporting and lead review
Plain-English reports, plus a review of lead quality with your team.
What is included in our LinkedIn advertising services
Everything needed to plan, launch and improve campaigns that bring in qualified B2B enquiries.
- 01
Strategy and campaign planning
Goals, funnel stages, audiences and budgets mapped before anything launches.
- 02
B2B audience targeting
Job title, seniority, industry, company size and company lists, within LinkedIn’s current options.
- 03
Campaign setup and creative guidance
Campaign structure, formats, ad copy direction and offers.
- 04
Lead Gen Forms and landing pages
Advice on forms or pages built to capture one clear action.
- 05
Tracking and lead quality review
LinkedIn conversion tracking, GA4 and regular review of which leads were useful.
Targeting options we use on LinkedIn
Targeting options depend on LinkedIn’s current features, and minimum audience sizes apply.
Job title and seniority
Reach managers, directors and owners by role.
Industry and company size
Focus on the sectors and business sizes you serve.
Company lists
Aim at named accounts for account-based campaigns.
Retargeting
Bring back website visitors, video viewers and engaged people.
B2B industries LinkedIn advertising suits
- Software and SaaS
- IT services
- Professional services
- Consulting
- Manufacturing
- Logistics and supply chain
- Financial services
- Recruitment and staffing
- Education and training
- Healthcare services
- Marketing agencies
- Construction and engineering
We run Google Ads for businesses in the United States, United Kingdom, Canada, Australia and the UAE, and set up each campaign for the local market, including language, currency and targeting.
What affects the cost of LinkedIn advertising
Your ad budget goes to LinkedIn. Our management fee is quoted after a free audit.
Your ad spend
Set by an auction. B2B targeting is often priced higher than other platforms, so we judge cost against the value of a good lead.
Our management fee
Quoted after your free audit, based on the size of the account, the markets and your goals.
Creative and tracking
Creative, landing page and CRM tracking needs are scoped in the plan we put in front of you.
Services that work with LinkedIn ads
Questions about LinkedIn advertising
What are LinkedIn ads management services?
We plan, launch and manage LinkedIn advertising campaigns for you: strategy, audience targeting, ad creative guidance, Lead Gen Forms, conversion tracking, optimisation and reporting.
How much do LinkedIn ads cost?
You set the budget and LinkedIn charges it through an auction, so cost depends on your audience, competition and format. B2B targeting is often priced higher than other platforms. Our management fee is quoted after a free audit and call.
Are LinkedIn ads worth it for B2B?
They can be, when your customers are businesses and you can target them by role, industry or company. We judge them by lead quality and cost per qualified lead, not clicks, and we tell you honestly if another channel suits you better.
Which LinkedIn ad format works best for leads?
Lead Gen Forms and Document ads are common choices for capturing leads, and Conversation ads can suit offers and events. The best mix depends on your offer and sales cycle, and we test to find out.
Can you target by job title, industry and company size?
Yes, within the options LinkedIn currently offers. We can also use company lists for account-based campaigns and retarget website visitors or video viewers. Minimum audience sizes apply.
What are LinkedIn Lead Gen Forms?
They are forms prefilled with the member’s LinkedIn profile details, so people can enquire without leaving the feed. We compare them with your own landing page to see which brings better leads.
How do you measure lead quality?
We set up LinkedIn conversion tracking and GA4, and review leads with you so we can see which ones were useful. Where you use a CRM, we can work from its feedback.
What are LinkedIn Conversation Ads and Document Ads?
Conversation Ads deliver a message-style ad with clickable buttons to people in LinkedIn, so they can choose a next step. Document Ads let people preview a document, such as a guide or report, directly in their feed, and the full version can sit behind a form. Which format suits you depends on your offer and audience, and we recommend one after the audit.
Ready to reach the decision makers who matter to you?
Book a free audit and call. We will review your goals and any existing account, then send a clear written quote.