Google Ads management services
Google Ads management services that bring customers, not just clicks.
We plan, launch and manage Search, Shopping, Display and Performance Max campaigns for businesses in the US, UK, Canada and Australia, and track every one back to real enquiries and sales.
- Tracked to leads and sales
- Plain-English reports
- Free audit first
Generic description with no clear offer.
Broad message that does not match the search.
Clear offer, local proof and a simple next step.
More of the right clicks. Fewer of the wrong ones.
Google Ads can fill your pipeline or quietly drain your budget. The difference is in the setup, the tracking and the attention the account gets every week.
Every Google Ads campaign type, explained by showing it
Pick a campaign type to see what it does and when it makes sense for your business.
Text ads for high-intent searches.
Ads that appear when someone searches for what you sell. Best for service businesses, B2B, local companies and higher-consideration purchases where the searcher is ready to act.
- Keyword research
- Negative keywords
- Ad copy testing
- Call and form tracking
Image and price, right in the results.
Product listings built from your product feed, shown with image and price. Best for online stores that want shoppers comparing products to see theirs first.
- Feed optimisation
- Merchant Center setup
- Product grouping
- Return-on-ad-spend tracking
Google automation, guided by you.
A single campaign that can show your ads across Search, YouTube, Display, Gmail and Maps. Works best when conversion tracking is solid and there are good assets to feed it.
- Asset groups
- Audience signals
- Conversion goals
- Budget control
Remind people who almost bought.
Banner and image ads across sites and apps that bring past visitors back to finish an enquiry or purchase, with limits so they are not shown too often.
- Remarketing lists
- Frequency caps
- Audience exclusions
- Creative guidance
Video that reaches the right audience.
In-stream, Shorts, bumper and video action campaigns, targeted by audience, topic and intent. We run these inside Google Ads as well as through our dedicated YouTube service.
- In-stream ads
- Shorts ads
- Bumper ads
- Video action campaigns
Be the business that shows up nearby.
Location-targeted campaigns, call ads and Local Services Ads where available, working alongside your Google Business Profile to bring in calls and visits.
- Location targeting
- Call ads
- Local Services Ads
- Store visits
What is included in our Google Ads management
Everything needed to run the account well, from first audit to monthly reporting.
Account audit and setup
We review any existing account, then structure campaigns around your goals, markets and budget.
Keyword and intent research
Keywords grouped by buying intent, with negative keywords to block wasted spend.
Ad copy and testing
Ads written to match what people search for, then tested against alternatives.
Conversion tracking
Calls, forms and sales tracked through Google tag and GA4, so results are measured, not guessed.
Bid and budget management
Spend is moved toward what converts and away from what does not.
Landing page guidance
Practical recommendations to help the page people land on turn visits into enquiries.
Ongoing optimisation
Regular reviews of search terms, audiences, devices and locations.
Clear reporting
Plain-English reports and calls focused on leads, sales and cost per result.
How we manage your Google Ads account
A clear six-step process, so you always know what is happening and why.
Business and goal analysis
We learn what a customer is worth to you, who you want to reach and which results matter, so the account is built around outcomes.
Keyword and search-intent research
We map the searches your customers use and separate buyers from browsers.
Campaign strategy
Campaign types, budgets, locations and audiences are planned before anything goes live.
Setup and launch
Tracking, campaigns, ads and extensions are built and checked, then launched.
Monitoring and optimisation
We watch search terms, costs and conversions and keep refining the account.
Reporting and insights
You get clear reports and regular calls on what worked, what did not and what we will do next.
Industries we run Google Ads for
- Healthcare and dental
- Law firms
- Home services
- Real estate
- Restaurants and hospitality
- Retail and eCommerce
- Education
- Automotive
- Travel and tourism
- IT and software companies
- Marketing agencies
- Professional services
We run Google Ads for businesses in the United States, United Kingdom, Canada, Australia and the UAE, and set up each campaign for the local market, including language, currency and targeting.
What Google Ads costs, in plain terms
There are two separate costs, and we always keep them separate so you know where your money goes.
Your ad spend
You set the budget and Google charges it, usually per click. It goes straight into your campaigns.
Our management fee
Quoted after your free audit, based on the size of the account, the markets and your goals.
Setup and tracking
Account structure and conversion tracking are included in the plan we put in front of you.
Works even harder alongside our other services
YouTube Advertising
Video campaigns that build awareness and drive action.
Learn moreFacebook Ads
Reach people before they search, on Facebook and Instagram.
Learn morePPC Ads
Pay-per-click management across more than one platform.
Learn moreSEO
Build organic visibility that keeps working beyond the ad budget.
Learn moreWebsite Development
A faster, clearer website so more clicks become enquiries.
Learn moreGoogle Business Profile
Win local searches and calls alongside your ads.
Learn moreGuides that answer common questions
Set a monthly budget from your own numbers, and see how Google actually caps your spend.
Read the guide →GuideGoogle Ads AI Label: What Changed and What Advertisers Should DoGoogle widened the regions where AI-made ad assets carry a disclosure. What to check this week.
Read the guide →GuideGoogle Ads Promotion Mode: How to Run a Black Friday SaleA new beta setting for short sales. What it does, who can use it, and how to protect your ROAS.
Read the guide →GuideAds in Google AI Mode: What Changed and What to Do NextGoogle is expanding AI Mode ads. What you can control and what to do first.
Read the guide →GuideWhy Your Google Ads Campaign Is Not Spending (and How to Fix It)The common reasons a campaign shows no spend, and how to fix each one.
Read the guide →GuideGoogle Ads Account Suspended? Why It Happens and How to AppealWhy accounts get suspended and how to write an appeal that works.
Read the guide →GuideGoogle Ads vs Facebook Ads: Which Should a Small Business Start With?How to decide where your first ad budget should go.
Read the guide →Google Ads questions, answered
What are Google Ads management services?
We run your Google Ads account for you: research, campaign setup, ad writing, tracking, bid and budget management, optimisation and reporting, so your budget goes toward the searches most likely to become customers.
How much do Google Ads cost?
There are two costs. Ad spend is what Google charges, set by the budget you choose, usually when someone clicks. Our management fee is quoted after a free audit because it depends on the size of the account, the markets and your goals.
How long does it take to see results?
Ads can start receiving clicks within days of approval, but accounts need time to gather data and be optimised. Most need several weeks before decisions are reliable, and we cannot promise specific results.
Which Google Ads campaign types do you manage?
Search, Shopping, Performance Max, Display and remarketing, YouTube and local campaigns, chosen to fit your business and goals.
Can Google Ads work for a small business?
Yes. You control the budget and can target by location, device and schedule. Smaller budgets usually work best when focused on high-intent searches in a defined area.
How do you measure success?
We set up conversion tracking for calls, forms and sales through Google tag and GA4, then report cost per lead, cost per sale and return on ad spend rather than clicks alone.
Is it better to hire a Google Ads agency or run Google Ads myself?
You can run Google Ads yourself, but it takes time to learn bidding, targeting, ad writing and conversion tracking, and early mistakes can waste budget. An agency handles setup, optimisation and reporting so you can focus on running the business, at the cost of a management fee. Which is right depends on your budget and time, and in the free audit we will tell you honestly if Google Ads is not the right step yet.
What is the difference between Google Ads and Google Ad Manager?
Google Ads is the platform where you run paid search, Shopping, Display and video ads to promote your business. Google Ad Manager is a separate product mainly used by publishers to sell and manage the ad space on their own websites and apps. If you want to advertise your business on Google, you need Google Ads.
Ready to turn Google searches into customers?
Book a free audit. We will review your account or your market and show you where the opportunity is, in plain English.